King Baby has a strong visual language rooted in rock & roll, tattoo culture and Americana. The alignment with King Baby and Koval Mural was there from the start. Our work with King Baby featured hand painted branded graphics throughout the store, storefront and even the ceilings. For King Baby, the project wasn’t about putting the logo on the wall. It was about translating the attitude of the company into an experience. The moment someone approaches the store, the hand painted details communicate the King Baby aesthetic. This project has become an example of what we call environmental brand storytelling- using hand painted artwork throughout a space to create a memorable branded experience.