Brand & Live Painting Activations – Various Locations
Koval Mural creates interactive, hand-painted brand activations that turn events into experiences people photograph, share, and remember. From custom-built pieces like cookie carts for Melissa Gorga’s Let’s Sprinkle by MG to live painting at major American Dream events, each activation brings the brand to life in real time and in front of a crowd.
Brand & Live Painting Activations
Hand-painted brand activations and live painting experiences that turn launches and events into highly shareable, in-the-moment storytelling.
The Activation Story
Koval Mural creates interactive, hand-painted brand activations designed to turn events into experiences people photograph, share, and remember. For the launch of Melissa Gorga’s Let’s Sprinkle by MG, we designed and hand-painted two custom cookie carts used as activation pieces at launch events, translating the new brand identity into a physical, highly shareable experience. We also produce live painting activations for American Dream, creating artwork in front of crowds during major events including JONASCON with the Jonas Brothers and FIFA World Cup programming. By allowing guests to watch the artwork come to life in real time, the painting itself becomes part of the entertainment - drawing crowds, creating participation, and extending the brand’s reach far beyond the event itself.
